Testimonials

Bradley Fritz
Full Star Full Star Full Star Full Star Full Star
4-11-2025
We love our new car and are very happy with the Napleton experience.

I was very satisfied with the experience at Napleton. To be fair, I had done all my own research online before even contacting the dealership about the vehicle I was interested in. I was contacted by the sales department and setup an appointment with Matt, he was very thorough with our meeting about the Ascent. No issues with the sales side at all. What I was displeased with is the financing side of things, I am amazed that no one has simplified this process at auto dealerships. It takes way too long to sit through the extended warranty sales pitch and to complete all the required paperwork. We sat in the finance office longer that in the sales department. We love our new car and are very happy with the Napleton experience.

Sarah Knapp
Full Star Full Star Full Star Full Star Full Star
3-21-2025
Everyone we dealt with at Napleton was polite

Everyone we dealt with at Napleton was polite, extremely helpful, and accommodating. They clearly had our best interests in mind. We especially appreciated all the help Jeff Propp gave us. Never hurried us along, explained our choices thoroughly and asked questions to elicit problems or misunderstandings that might be a problem.

Karen Mazzaroli
Full Star Full Star Full Star Full Star Full Star
3-10-2025
Most "comfortable" car purchase ever

I recently purchased a 2025 Subaru Forester at Napleton Subaru in Rockford, IL. I have purchased many new cars in my lifetime, and this was by far the most "comfortable" car purchase ever. There was no pressure, and I was given tons of great information about each of the many styles, and they went above and beyond to get me exactly the color that I wanted with the exact features I wanted. They were recommended by our neighbors that have had years of great service experiences there. When I picked up my new car, every feature was explained, and they even paired my phone with the tech in the car. Excellent service.

Alexander Swedberg
Full Star Full Star Full Star Full Star Full Star
3-8-2025
Treated the right way

They always treat me right over at the Subaru here in Rockford!

Jeremy Stark
Full Star Full Star Full Star Full Star Full Star
4-16-2025
Felt Welcomed

I enjoy coming here for our Outbacks regular car service. One occasion I didn’t feel the service clerk was fully understanding the gravity of an issue/complaint, so I spoke with the service manager who made me feel very welcome and helped to resolve the issue. Every time I go in I continue to feel welcome and heard.

James B
Full Star Full Star Full Star Full Star Full Star
2-26-2025
Ashlee in service was fantastic

his is by far the best dealership I have been to. I had initially purchased a WRX from them in 2022. Due to some changing needs, I needed a truck so the WRX had to go (temporarily.. It'll be back). The truck I ended up purchasing turned out to be a HEADACHE... So, here's my review of this dealer... Ashlee in service was fantastic in helping me fix my vehicle and provided me with a loaned vehicle. I had purchased a used GM vehicle from a dealership in another state which turned out to be absolutely riddled with problems. I contacted Napleton Subaru who I knew also was paired with Cadillac. I spoke with Ashlee on the phone who was nothing but reassuring. I was informed I could bring my vehicle in for a diagnostic. It turned out the FSCM which had just been replaced was bad. Ashlee paired my vehicle up with Bucky who performed all of the service on my vehicle. Bucky went through my vehicle and had Ashlee order the new FSCM. After a few weeks of waiting on the backordered part, the new part had finally arrived. YES! I brought my vehicle back to Bucky's expertise and he had the parts swapped out within an hour along with an oil change. After replacing the part, Bucky found my fuel pump had also gone bad at some point. Ashlee worked with Napleton and they "good willed" the fuel pump since it was just out of warranty. I dropped my vehicle back off and Bucky worked his magic and got everything fixed! No check engine lights, no sputtering, NO PROBLEMS! Thanks to Ashlee, Bucky and the rest of Napleton's service team, I will continuously be visiting this dealership and I highly recommend others do as well!

James Apple
Full Star Full Star Full Star Full Star Full Star
2-18-2025
Best Deal

Tim was a big help in getting me my car and made sure i was going to get the best deal i could

Brad Leftwich
Full Star Full Star Full Star Full Star Full Star
2-6-2025
Speedy quality service.

Speedy quality service.

Lynnette Nelson
Full Star Full Star Full Star Full Star Full Star
1-22-2025
Much Appreciated

Speedy service, comfortable waiting room. A nice application of coupons reducing the cost of service. Appreciate the car wash.

Joseph D. Gutierrez
Full Star Full Star Full Star Full Star Full Star
1-7-2025
Outstanding Service

My wife just made a purchase there. Outstanding salesperson Christian I think his name was. Very well informed, no pressure, good energy. The overall experience was one of going to the dentist and having a pain free experience. More dealerships should operate as Napleton does. Everyone was friendly in a way that felt sincere and not forced. From sales to financing, it was a surprisingly pleasant experience.

Sarah Wolfe
Full Star Full Star Full Star Full Star Full Star
12-19-2024
Thank You!

I was interested in the Subaru Crosstrek. I have had a Mini Cooper or Toyota for most of life, so Subaru was new to me. Dan was my salesman and he was extremely helpful and knowledgeable. I now own a Subaru Crosstrek and really enjoy it. Thank you Dan for help in my decision to try Subaru.

Jan Burgess
Full Star Full Star Full Star Full Star Full Star
8-18-2023
I would recommend Napleton Subaru for service

I had a big surprise with TWO flat tires one day in February. I was able to get a SAME DAY appointment to get my issues reviewed and fixed. My service person kept me informed of every item that needed attention. I would recommend Napleton Subaru for service

Jimmy Ewing
Full Star Full Star Full Star Full Star Full Star
8-4-2023
I purchased my first ever Subaru from Napleton and it was a great experience.

I purchased my first ever Subaru from Napleton and it was a great experience. My Sales Consultant Barb Madisen made buying my first Subaru fun. She is extremely knowledgeable and took the time to make sure I understood how every feature of my Outback Limited worked. She answered every question I had and I never felt pressured at all from start to finish. If you are looking to buy a new Subaru or a clean reliable pre owned vehicle, I highly recommend Napleton Subaru and Barb Madisen. It was so nice working with a professional who knew her vehicles and who made the experience fun.

Angela Hodges
Full Star Full Star Full Star Full Star Full Star
7-28-2023
Love the Crosstrek and Napletons was great to work with.

Love the Crosstrek and Napletons was great to work with. The sales team made certain that we were happy along the process and comfortable as we chose our new vehicle.

Kevin Skonieczny
Full Star Full Star Full Star Full Star Full Star
7-14-2022
My wife and I had a wonderful experience dealing with Napleton Subaru for the purchase of our new Subaru Outback.

My wife and I had a wonderful experience dealing with Napleton Subaru for the purchase of our new Subaru Outback. Our salesman Paul was excellent and everyone was very helpful and accommodating. I would recommend them to anyone interested in purchasing a new car.

Lynne Parro
Full Star Full Star Full Star Full Star Full Star
7-5-2022
It was a very pleasant experience at our Subaru dealership today! :)

I met the very efficient and friendly Parts Dept young man who had ordered my wiper blade last week, and a very conscientious young man who carefully replaced my front wiper blade! And every employee that passed me asked if I'd been helped! It was a very pleasant experience at our Subaru dealership today! :)