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Welcome to the Napleton Subaru website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Subaru car, truck, or SUV you will find it here. We have helped many customers in or near Rockford, Loves Park, Belvidere, Machesney Park and Roscoe find the Subaru of their dreams!
We know that prospective customers are extremely well educated when researching their next vehicle. Napleton Subaru has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.
As a premier Illinois Subaru dealer, we have a huge selection of new and used vehicles from which to choose. Napleton Subaru online and offline customers enjoy vehicle specials every day. We offer Subaru service & parts, an online inventory, and outstanding financing options, making Napleton Subaru a preferred dealer serving Rockford, Loves Park, Belvidere, Machesney Park and Roscoe area Subaru buyers. Ready to set up a test drive? Visit our Loves Park area Subaru dealership in Rockford, IL today!
Testimonials Read More
We love our new car and are very happy with the Napleton experience.
Everyone we dealt with at Napleton was polite
“ Everyone we dealt with at Napleton was polite, extremely helpful, and accommodating. They clearly had our best interests in mind. We especially appreciated all the help Jeff Propp gave us. Never hurried us along, explained our choices thoroughly and asked questions to...View More ”
Most "comfortable" car purchase ever
“ I recently purchased a 2025 Subaru Forester at Napleton Subaru in Rockford, IL. I have purchased many new cars in my lifetime, and this was by far the most "comfortable" car purchase ever. There was no pressure, and I was given tons of great information about each of the...View More ”
Treated the right way
“ They always treat me right over at the Subaru here in Rockford! ”
Felt Welcomed
“ I enjoy coming here for our Outbacks regular car service. One occasion I didn’t feel the service clerk was fully understanding the gravity of an issue/complaint, so I spoke with the service manager who made me feel very welcome and helped to resolve the issue. Every time...View More ”
Ashlee in service was fantastic
“ his is by far the best dealership I have been to. I had initially purchased a WRX from them in 2022. Due to some changing needs, I needed a truck so the WRX had to go (temporarily.. It'll be back). The truck I ended up purchasing turned out to be a HEADACHE... So, here's my...View More ”
Best Deal
“ Tim was a big help in getting me my car and made sure i was going to get the best deal i could ”
Speedy quality service.
“ Speedy quality service. ”
Much Appreciated
“ Speedy service, comfortable waiting room. A nice application of coupons reducing the cost of service. Appreciate the car wash. ”
Outstanding Service
“ My wife just made a purchase there. Outstanding salesperson Christian I think his name was. Very well informed, no pressure, good energy. The overall experience was one of going to the dentist and having a pain free experience. More dealerships should operate as Napleton...View More ”
Thank You!
“ I was interested in the Subaru Crosstrek. I have had a Mini Cooper or Toyota for most of life, so Subaru was new to me. Dan was my salesman and he was extremely helpful and knowledgeable. I now own a Subaru Crosstrek and really enjoy it. Thank you Dan for help in my...View More ”
I would recommend Napleton Subaru for service
“ I had a big surprise with TWO flat tires one day in February. I was able to get a SAME DAY appointment to get my issues reviewed and fixed. My service person kept me informed of every item that needed attention. I would recommend Napleton Subaru for service ”
I purchased my first ever Subaru from Napleton and it was a great experience.
“ I purchased my first ever Subaru from Napleton and it was a great experience. My Sales Consultant Barb Madisen made buying my first Subaru fun. She is extremely knowledgeable and took the time to make sure I understood how every feature of my Outback Limited worked. She...View More ”
Love the Crosstrek and Napletons was great to work with.
“ Love the Crosstrek and Napletons was great to work with. The sales team made certain that we were happy along the process and comfortable as we chose our new vehicle. ”
My wife and I had a wonderful experience dealing with Napleton Subaru for the purchase of our new Subaru Outback.
“ My wife and I had a wonderful experience dealing with Napleton Subaru for the purchase of our new Subaru Outback. Our salesman Paul was excellent and everyone was very helpful and accommodating. I would recommend them to anyone interested in purchasing a new car. ”
It was a very pleasant experience at our Subaru dealership today! :)
“ I met the very efficient and friendly Parts Dept young man who had ordered my wiper blade last week, and a very conscientious young man who carefully replaced my front wiper blade! And every employee that passed me asked if I'd been helped! It was a very pleasant...View More ”
Our Location
505 N Perryville Rd
Rockford, IL 61107
Sales:
Meet Our Management Staff
Geoff is the General Manager of both the Loves Park and Rockford Store locations. Geoff has been with the Napleton group since 2004 and has been in the automobile business for over 20 years. Geoff's goal is to provide superior client relations though our dealership process from sales to service. On his off time he enjoys spending time with his family, traveling and learning new outdoor activities. Please contact Geoff with any questions you may have and allow him to provide you the benefits of the Napleton Advantage!
Todd is our Subaru Sales Manager and has been selling New and Pre-Owned vehicles since 2002. Todd enjoys assisting people get their dream cars, offers options and explains those so that customers can understand fully and make a great purchase decision. He is committed to the Brand, always tries to stay up on the latest technology and he's always looking to make sure if there is a deal that he gets it for you.
When not working Todd enjoys spending time with his Wife and 15 year old Son spending most of his time at the baseball fields. Todd & his wife both drive Subaru's so he can stand behind what he's selling. He also enjoys riding Motorcycles too
Meet Our Sales Staff
Tim has over 15 years experience in the Auto industry in Rockford. Tim enjoys doing many outdoor activities in the Rockford area like Hiking, Running and Biking.
Tim looks forward to working with customers and assisting them with their vehicle purchase.
Meet Our Love Encore Staff
Meet Our BDC - Internet Staff
Meet Our Service Staff
Meet Our Parts Staff
Meet Our Office Staff
“ I was very satisfied with the experience at Napleton. To be fair, I had done all my own research online before even contacting the dealership about the vehicle I was interested in. I was contacted by the sales department and setup an appointment with Matt, he was very...View More ”